Online Portfolio
Welcome to my online portfolio. Here, my work is sectioned to highlight the different skills required for each project and report.
Skill: Market Research
Most of my work has involved market research in order to gain a further understanding of the specific brand, where it sits in the market and its potential to grow. However, my second year live project with Bravissimo and my Stage One report highlighted this market research skill.
Skill: Trend Forecasting
Within my university degree, learning how to trend forecast was vital in projects which looked to the future and gave solutions to future consumer needs. This skill was particularly highlighted in my trend map report and my Future Thinking report
Skill: Marketing Strategy & Communication
A main skill developed during my time at university was how to develop a coherent marketing and communication strategy for a brand or business to see potential for success. This skill can be visualised the live project with Bravissimo, the report produced for my placement - Sugarberry Cake Studios, and my Stage two report for a new business concept - Pretty Rubbish.
Skill: Branding & Identity
Another element learnt within my university course is how to brand a business and create an identity. This has been demonstrated through a brand book and branding within my new business concept development in Stage Two.